How to cope e-commerce challenges
The e-commerce market is continually growing. The customers are also switching from conventional market shopping to the newly evolved online shopping. The market of e-commerce is moving from millions of sales to billions of sales and is expected to touch the trillion mark soon. With the bombastic growth in the market, the expectations of customers are also growing and you have to maintain the standard to meet their expectations. With this drastic growth in the market. Challenges are also increasing and if you have an online shop you have to cope these challenges efficiently to keep up with the competition.
So let’s have a look at the challenges given by the modern day e-commerce market.
1: Misinterpretation of statistics:
There are many tools and plugins to monitor your e-commerce site and the activity on it. These tools give you the comprehensive information about your online store. Ranging from visitors to their conversions and response on different pages. The challenge is the correct interpretation of these statistics to improve your business.
Most of the managers don’t know about the correct interpretation of these statistics and hence start losing the customers. They just check the basic statistics like a number of visitors and average time spent by visitors. They should interpret the other statistics like the response of the visitors on the different product pages and should correct any flaws on the pages. This will eventually result in the growth of sales.
2: Mobile unfriendly:
Most online customers are using smartphones and tablets for online shopping. The important parameter of the e-commerce is the ease offered by it as compared to the conventional shopping hence the customers prefer mobile devices instead of switching on their computers. That is why e-commerce site should be made mobile friendly if you want to have the returning customers. The visitors don’t even spend extra 1 minute on a website which loads slowly on mobile devices.
So make your site mobile friendly and it should be compatible with all type of devices. Always check the feedback of customers to aware yourself about the flaws of your website.
3: Switching between devices:
Although, customers prefer mobile devices to browse e-commerce sites but still the majority of the revenue is coming from a desktop. So this observation concludes that customers are using mobiles to find the products and desktop to buy them. So it offers two challenges:
1: Developing a mobile application or a website that compels the user to complete the transaction on mobile because he may get different search results on desktop and your site would eventually lose a customer.
2: Making an easy checkout process that should not stick and it will eventually lead the user to complete the transaction on the mobile application.
So, if you want to cope up with this challenge, you should develop an application that should have an easy, short and fast checkout process which will satisfy customers and they will surely buy from your online store.
E-commerce challenges are continually growing and to cope them you must spend a considerable amount of time to implement the solutions. But the solutions implemented by a specialist will give your customer a whole new experience so do contact us if you want to avail high-quality expert services.